Microsoft Search Branding "Faux Pah"

Here is an interesting tidbit:

Microsoft has just rebranded its "Live Search" as "Bing", right? Well, I opened a Chinese fortune cookie that gave the definition of "Bing" to mean "disease".... Of course, this sounds too good to be true, so I looked it up on several sites -- here is the best explanation of the chinese word "bing": http://www.zhongwen.com/d/175/x102.htm

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I admit it, I am late to the party... see the explanations given at http://liveside.net/main/archive/2009/05/29/some-quick-takes-on-bing.aspx...

"The actual Chinese characters are two characters, 'Bi' and 'Ing' and combined these two characters mean 'very certain to respond' and 'very certain to answer'," Dr Lu said. "That's a terrific representation of what our brand stands for in the Chinese language."